Marketing and Media is a large sector that covers many career sections. These areas may contain, but are not confined to:
► Online Marketing: makes use of online media and social networks to advertise a brand, a company or an idea to consumers. Related job titles are: Social Media manager and SEO specialist.
► Media Relations: makes research and encounters the best manner to promote their product or idea and are responsible for organizing promotional events to sell their product.
► Advertising: labor to create product promotion by means of mass media as billboards, newspapers, magazines, television and radio. These individuals are creative and possess strong communication skills to successfully send their message to the public.
► Public Relations: have a huge influence on the product’s success. They are entitled to create a satisfactory reputation for the company or brand as well as convincing the client or consumer that their merchandise is the best of its kind.
► Communication: have functions in all media, including press, television, radio and internet. Some job names in this field are: journalist, news anchor, magazine editor, radio announcer and blogger.
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The Marketing and Promotions Coordinator is responsiblefor developing and executing creative marketing and promotional programs that increase brand identity and brand awareness for all Guardian Media products across all platforms.