OVERALL OBJECTIVE AND PURPOSE

•    To provide sustained and exclusive developmental and marketing support for the NLCB Social Space brands
•    To lead the implementation of onsite and mass media sales promotions
•    To compile performance analysis of the brands performance and the network which supports it
•    To implement strategies which would lead to the achievement of the business objectives of the brands
 

PRINCIPLE DUTIES AND RESPONSIBILITIES

•    Develop brand strategies in line with company objectives and Marketing Strategy
•    Develop sales and communication objectives
•    Develop brand’s sales and marketing budgets 
•    Oversee all activities that impact the brand
•    Monitor, review and report on sales performance, expense, and brand activity results
•    Works closely with advertising  agencies and other suppliers, to ensure that the organization maximizes value for its advertising and promotion dollar
•    Perform financial feasibility/profitability studies on all major tactical and strategic initiatives
•    Assist with the development of brand research strategies and oversees the implementation of all brand research projects
•    Assist the research team to develop methodology to measure the impact and effectiveness of marketing activities, including customers’ promotion programs, incentive programs with distribution sites, advertising campaigns and point of sale materials 
•    Work with the Retail/Sales department and Field Service Supervisor to ensure that Point of Sale and Merchandising strategies are executed
•    Prepare and broadcast necessary media and agent communication materials for the brand  
•    Develop promotional strategies to support brand and ensure that sales targets are met
•    Design and maintain a database of information on the brand to report on observed trends, cycles and sales drivers
•    Develop Growth Strategy and Generate new business, incorporating improvement to the actual services
•    Develop and implement marketing actions for new products
•    Engage, inspire and galvanize the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.

This description represents a summary of principle responsibilities and is not intended to include all duties that may be assigned.

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE AND SKILL

•    Specialist training and experience as well as tertiary education in Marketing – Degree or Diploma, with wide knowledge of statistics and analysis 
•    Trade marketing knowledge and experience will be an asset
•    3 - 5 years experience in a similar position
 

PERSONALITY CHARACTERISTICS

•    Extrovert, outgoing
•    Ability to manage change and rise from challenges in a professional manner
•    Ability to cope with a demanding, high pressure work environment 
•    Ability to manage relationships in a business environment 
•    Service oriented and customer focused
•    Good interpersonal and social skills
•    Strong powers of persuasion and negotiation
 

ORGANIZATIONAL CAPABILITIES

•    Goal oriented and able to drive Sales to meet the short, mid and long term targets
•    Must be able to manage multiple priorities effectively 
•    Strong Leaderships skills
•    Work on own initiative
•    Exceptional communication skills
•    Must be proficient in Microsoft Excel and Power Point
 

COMPETENCIES

  • Communication
  • Teamwork
  • Self -Management
  • Personal Energy
  • Planning and organization
  • Customer focus
  • Flexibility, adapting to change
  • Building collaborative relationships
Reference
VAC-3040
Employer
IGT Antilles
Hours
Employment Type
Salary and benefits
Salary and benefits is not provided.
Salary
Competitive
Your Career Level
Early Career
Years Experience
Three (3) or more years'
Your Education Level
Tertiary Education|in Marketing
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