Job Description

ACTIVITIES

  • Maintain and execute the affiliate’s Digital Roadmap
  • Develop and implement strategies to drive traffic to the affiliate’s website
  • Track conversion rates and making improvements to the website
  • Work with the Marketing Team, support teams and external partners to develop and execute digital marketing campaigns
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Collaborate with internal teams and external partners to create landing pages and optimize user experience
  • Utilize a range of techniques, including paid search, SEO and Pay-per-click (PPC) internet marketing strategies to position the TOTAL brand and key product brands as number one for online search in the petroleum industry
  • Manage and monitor the social media strategy and executions for the affiliate
  • Manage social media channels and address customer issues
  • Manage online brand and product campaigns to raise brand awareness
  • Responsible for planning and budgetary control of all digital marketing activities
  • Implement and evaluate customer research, market conditions and competitor data.
  • Constantly assess emerging technologies and advise the Network Manager
  • Maintain and execute the affiliate’s brand strategy
  • Track, measure and analyze sales and marketing activities and present insights
  • Assist in developing and and producing marketing collateral and POP displays
  • Assist in the planning of national tradeshows, industry partner events and other external sponsorship activities
  • Support and assist with innovation projects and routine innovation activities
  • All other functions as assigned from time to time


DIMENSIONS

  • Develop, track and optimize the digital marketing campaigns across all digital channels.  Manage and own the digital marketing strategy (Digital Roadmap) of the affiliate. 
  • Assist with coordination of all brand marketing and communication activities for the affiliate: promotions, advertising, content management, social media management, communications and market research.


PURPOSES

  • Safety Regulations of the company to be observed
  • Efficiency in meeting established targets

 

Context and environment

  • Continuous learning and adaptation to changing technologies and innovations
  • Multiple projects running simultaneously
  • Ready to work odd hours when necessary
  • Working without close supervision
  • Respond timely to queries raised by the superiors.
  • Team work and continuous support to the sales teams
  • Keep track with changing trends in media, digital channels and new developments in the business of the affiliate
  • While performing the duties of this job, the employee is occasionally required to stand, walk, reach with arms and hands, talk and hear.  Vision abilities required to perform this job include close vision. The noise level in the work environment is usually quiet to moderate. The passage of employees through the work area is average and normal.

 

Candidate profile

QUALIFICATIONS / EXPERIENCES
 

  • Minimum of University Degree (preferably in Marketing/Business Administration or Digital Communications
  • Good communication skills and team player
  • Well developed presentation skills
  • String sales and customer service experience
  • Knowledge and use of Microsoft Suite
  • Retail Marketing experience
  • Sound understanding of digital marketing and media

 

BENEFITS

  • Minimum of University Degree (preferably in Marketing/Business Administration or Digital Communications
  • Good communication skills and team player
  • Well developed presentation skills
  • String sales and customer service experience
  • Knowledge and use of Microsoft Suite
  • Retail Marketing experience
  • Sound understanding of digital marketing and media

 

Job Expires: 04-Apr-2020

Reference
VAC-2943
Employer
Total
Hours
Employment Type
Location
Salary and benefits
Health Insurance, Bonus, Holidays ao.
Salary
Competitive
Your Career Level
Early Career
Years Experience
Three (3) or more years'
Your Education Level
University Degree
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