Reporting to the Marketing Insights Manager, the incumbent will be the in-house specialist for executing marketing data analysis and reporting, to impact strategies, plans, and executions. The Marketing Analyst's goal is to ensure GK Foods business can access the required data and reports to understand brand and product performance.
KEY RESPONSIBILITIES
- Collate and report on brand/product performance reports across varied distribution frequencies:- daily, weekly, monthly, quarterly, annually
- Connects the relationship between brand/product/shopper and consumer data to marketing activations
- Clear and effective communication of data interpretation and insights, detailing how both can be leveraged and extracted to drive better business decision-making
- Supports the development of User/ Shopper/ Consumer understanding, through relevant research methodologies, to inform marketing strategies, plans and executions
ACADEMIC/ PROFESSIONAL REQUIREMENTS
- Bachelor’s degree in Marketing, Sociology, Psychology or similar fields of study
- Minimum of 2 years experience preparing and/or delivering business/marketing performance reports
- 2 years of technical experience in data analytics, manipulation, and interpretation and experienced in Advanced Spreadsheets, Tableau or other data manipulation tools
- Demonstrable experience with Marketing Analytics and User metrics (NPS, CLV) and A/B testing
- Excellent grasp of Microsoft Suite of products
SPECIAL REQUIREMENTS
- A natural knack for “connecting the dots”
- Dual-minded approach - blending an intuitive mind with process-driven methods of working
- Strong numeric, analytical, and spreadsheet skills
- Excellent problem-solving, coordination and organizational skills
- Ability to work under pressure and in a team-oriented environment
- Excellent communication, listening, verbal and written presentation skills
- Is a dynamic self-starter who can operate in a fast-paced environment
- Ability to work with minimal supervision and a high degree of accountability
- Pays attention to details
Qualified applicants are invited to submit applications no later than 04/06/2023